COCA-COLA LIGHT TASTE

We re-launched Coca-Cola Light Taste in Europe with an integrated campaign with the concept ‘Take it Lightly’, in which we encouraged people to not let the small stuff take away too much joy from their relationships. The campaign includes a film signed director Fredrik Bond, out-of-home and social media, all leading to a digital personality test created with renowned Swedish relationship expert Jacqueline Joo, where the user could find out how lightly they take their partner’s annoying quirks.